What is Femeconomy?
Femeconomy wants people to buy from brands with female leaders to create gender equality.
At Femeconomy.com you can browse over 2000 brands and over 700 of them meet our approval criteria of at least 30% of women on the Board of Directors or 50% female ownership. We are trademarked in the US, UK and Australia.
Women make over 85% of consumer purchase decisions
Female consumers in the US spent $39.45 trillion over the last year. When women are aware you support women owned businesses:
- 79% would try your product or service
- 80% would solidify their brand loyalty
- 51% would give a company a second chance if a product or service missed the mark the first time
Business is run by numbers
If women start channeling their collective purchasing power towards brands that have women in leadership, we will impact bottom lines, leading to more women in leadership – let’s call it the Femeconomy Effect. Socially conscious consumerism is a proven concept. Is anyone still buying cage eggs? We have chosen to apply the same solution to the problem of gender inequality.
Some retailers who meet Femeconomy’s approved criteria
It often surprises people which retailers meet Femeconomy’s approved criteria. Examples include:
- Cars: Buick, Cadillac and Chevrolet.
- Children’s Clothes: Carter’s, Mambo and Osh Kosh.
- Department stores: Bloomingdales and Macys
- Handbags: Coach, Meli Melo, Mon Purse and Michael Kors.
- Skincare: The Body Shop, Dove, Estee Lauder, Lancome and Garnier.
- Toys: Mattel, Hasbro and Marvel DC
- Women’s Clothing: Levis, Lorna Jane, H&M, Rebecca Minkoff, Seafolly and Spanx.
How does gender equality benefit business?
Research from the Peterson Institute of International Economics shows that going from having no women in corporate leadership to a 30% female share is associated with a 15% increase in profitability for a typical firm. Working in a profitable company means more choices and more opportunities for everyone, men and women.
What About Men?
Gender equality is about more options for anyone. If a father wants to take extended leave to participate in the care of his children, it should be socially acceptable to do so. Men want more flexibility too. In addition, if we close the gender pay gap there is more money for the whole family. Gender equality benefits both sexes in different ways. We see the female economy as a way to help progress gender equality.
How do I join Femeconomy?
If your company meets Femeconomy’s criteria of at least 30% female board or 50% female owned, then you are invited to submit your brand at Femeconomy.com.
Where can I find Femeconomy?
Submitted by: Alanna Bastin-Byrne, Founder & CEO, Femeconomy
The views and opinions expressed on this web site are solely those of the original authors and other contributors. These views and opinions do not necessarily represent those of the Women and Drones staff and/or any/all contributors to this site