Drones are making a big splash with various business industries. Their unique capabilities are now putting the availability of air surveillance in the hands of everyday people. When it comes to the real estate market, there are many ways that drones are changing the ways properties are advertised, marketed and sold. Here are some of the ways drones are changing real estate marketing.
Quicker Pictures for Listings
When it comes to real estate, timing is everything. When you have fresh clients who are looking to sell their home, you don’t have to wait for an agreed-upon appointment time. Agents can hire photographers to send out their drones after hanging up the phone to take some exterior pictures for their real estate listing. This can allow agents to get their listing up and running before prospective buyers ever get to see the interior of the home. Drones are also being used for more mundane uses such as property appraisals, home inspections, documenting property lines, and visioning and master planning.
360 Degree Panorama Views
Traditional photographs can give you an idea of what something looks like, but having a 360-degree view can really help you to establish the look of a particular place. With a drone, you can create 360-degree views so people can see what the apartment for rent looks like from the outside. These photos are more difficult to take with precision without utilizing a drone. Many apartment complexes are utilizing drone photography to provide photos of exteriors and of the view from the apartments.
Wider Shot Angles
Drones aren’t just reserved for outdoor views when it comes to the real estate market. They’re also utilized in the interior of a home to capture wider shot angles than a traditional photographer can. If you’ve ever tried to take pictures in a confined space, you know just how difficult it can be. With the help of a small drone, you can get wider shot angles throughout all the rooms of a home, which is exactly what real estate agents look for in photos. This allows more potential consumers to get a clearer idea of what the interior of the home looks like and makes the space seem bigger.
What’s a better way to see something than just a traditional picture? If you said video, then you are correct. Videos can help to put the entire property into perspective for potential home buyers. A drone can take an active video starting with the exterior of the property and working throughout the entire interior. This can allow home buyers to virtually video tour the property to see if it matches their preferences before scheduling a showing.
The real estate drone photography market is a great place for drone operators right now. Drones are providing major advantages, like the ones above, for real estate agencies all around the nation. If you are a skilled drone operator with FAA certification, look into real estate for a market that values and pays well for drone photography. Drones that work well for real estate photography are professional-grade with a three-axis gimbal and a decent 4k camera. This will ensure you have a steady, flowing shot and not a shaky cam.
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan
“Expert Insight” is the independent views and opinions of the submitting named author of this article.